Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself. 

 

If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram. 

 

 

 

 

Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile. 

 

Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories. 

 

If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram. 

 

 

So, you’ve written a blog – but how will you get people to read it? Sure, sharing it on your social media may get you a few clicks, but you need to be able to attract visitors from elsewhere. Take search engines for example – how will you get a potential customer/client to click onto your blog over your competitors posts? 

 

You need a catchy headline that will hook them in. 

 

If you don’t know how to create a headline, then don’t worry. Here are some things you can do and put into practice with your future blogs to get more visitors and engagement. 

 

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 

 

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 

 

Here are the best times to post on TikTok. 

 

 

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you. 

 

If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media. 

 

If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success. 

 

 

Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down. 

 

You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using. 

 

Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base. 

 

One of the most important things you can do when your start growing a social media audience is build trust in your business. Without trust, your audience may not engage with your business. If they don’t feel like they believe in your business or your products/services then they won’t be making purchases and becoming a part of your audience. 

 

A survey by PwC found that 35% of respondents noted ‘trust in a brand’ as a top 3 reason that influences their purchasing decision. Therefore, it’s important that you build this trust with your customers as soon as possible. 

 

Here are some tips that will help you build trust on social media. 

 

 

How good is the content you’re posting? Your content needs to have some value if you want to build trust with your audience. 

 

In order to start creating high quality content, you need to make sure you understand your audience. What do they like, what are they engaging with on social media, what are their interests etc. If you understand who your audience are, you’ll be able to create content that is perfectly targeted towards them. 

 

Social media engagement is highly important if you want your business page to grow. It helps to boost your posts in the algorithm for more potential customers to see them, and shows you that you’re heading in the right direction with your content. 

 

Engagement also helps you to build meaningful relationships with your customers, as you’ll be able to reply to their comments and messages and start conversations. It acts as a great tool for you to discover how your business is doing, and the growth that it’s achieving. 

 

Engagement is when someone interacts with a piece of content you made, whether it’s liking, sharing, commenting or even clicking links and hashtags – any action they take on your post is an engagement. 

 

However, some businesses find it difficult to gain engagement, especially when they first start out. Attracting an audience from scratch who will engage with you isn’t easy, neither is trying to keep your engagement high if your growth has slowed down. 

 

Here are some ways you can improve and increase your engagement. 

Consistency when marketing on social media is vital if you want to see growth, and turn your social media into a successful avenue for you to sell products and reach new customers. 

 

Without consistent posting, your audience can get confused as to why you’ve not posted, or could be overwhelmed by a volume of posts. But your consistency doesn’t just end at posting – it also includes your brand voice, the way you respond to people and your overall branding with things such as graphics and videos. 

 

Here are the reasons why consistency is important on social media.. 

 

 

By staying consistent on social media, your brand will begin to be recognised. You’ll stay in the minds of your audience if you’re posting at the optimal times on the days that they’re most active, helping them to recognise you and remember your brand. 

 

Brand recognition is important, because you’ll want to be the brand people go to before competitors. Staying consistent with your online marketing will help you do this. 

If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success. 

 

Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics. 

 

Looking to get started? Here are some tips on how to create a great social media strategy. 

 

 

You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group. 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. 

Social Media is a great place for you to be able to connect with new audiences and your ideal client is likely to be within this audience. There are many ways to find out who your ideal client is, and what the best way would be for you to get in contact with them. 

 

Your ideal client often won’t just come to you – you have to discover them. After all, how will they know the benefits of your product/service if you don’t locate them in order to get them invested in whatever it is you’re selling? Your ideal client can provide a big benefit for your business – having loyal customers who are truly fans of what you’re offering can really provide a boost to your business and help you increase your sales. 

 

So how do you find your ideal client? Here are some tips to get you started on discovering who you should be contacting. 

 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. TikTok is the perfect platform to try and reach a bigger audience – if a viewer is already interacting with similar content to yours on their personalised ‘For You’ page, then your video is more likely to appear in their streamlined timeline. This means you gain more exposure, new followers, and the more interaction your video gets, the more likely you are to appear on other people’s pages.